Reach the Fire Service Leaders Who Buy Your Products
The Overhaul Brief is a weekly fire service technology newsletter read by 12,000+ chiefs, training officers, and department decision-makers every Tuesday. If you sell to fire departments, this is the audience you need — and they're already engaged.
Request a Media KitSource: Issue 024 tracking data, August 2026. Verified delivered count — we report delivered, not list size.
Who Reads The Overhaul Brief
Fire Chiefs & Deputy Chiefs
The people who sign purchase orders, approve budget line items, and make vendor decisions for their departments.
Training Officers
Evaluating training platforms, simulation tools, and continuing education for their companies and shifts.
IT & Technology Officers
Responsible for CAD, RMS, SCBA telemetry, drones, and the tech stack that runs modern fire departments.
Company Officers & Engineers
The end users who influence purchasing decisions and champion tools up the chain. Active, engaged, and opinionated.
How to Reach Them
Presenting Sponsor
Your brand at the top of the email, above the fold, in front of 11,473 fire service professionals. Logo, tagline, tracked link, and exclusive category ownership for the issue.
- Top-of-email placement
- Logo + tagline + tracked link
- Category exclusivity
- Click report within 48 hours
Section Sponsor
Your brand placed between editorial stories — native positioning alongside the content readers are clicking. 50-word description, tracked link, and section-level visibility.
- Mid-email placement
- 50-word description + tracked link
- Click report within 48 hours
Classified Listing
Text-based listing at the bottom of the email. Perfect for job postings, upcoming events, product launches, or RFP announcements. Simple, direct, effective.
- Bottom-of-email text listing
- 30-word description + link
- Click report within 48 hours
Featured Stack Listing
Permanent visibility in our curated tool directory. Your product highlighted at the top of its category with a Featured placement, tracked link, and monthly click report. One Featured slot per category — real scarcity. We only feature tools we would use ourselves.
- Top-of-category highlight treatment
- Featured placement with highlight treatment
- Tracked outbound link
- Monthly click report
- Always-on visibility (not per-issue)
Rates valid through Q2 2026. Custom packages and multi-issue commitments available — contact us.
What Makes This Different
We Report Delivered, Not List Size
11,473 is the number of emails that actually landed in inboxes — not a bloated subscriber count. You're paying for real reach.
38.6% Open Rate, 3.3% CTR
Industry average open rate for B2B newsletters is 20-25%. Ours is nearly double. 384 unique clickers per issue — decision-makers actively engaging, not passively scanning.
Decision-Maker Audience
Chiefs, training officers, IT directors, and department leaders. The people who sign purchase orders and evaluate vendors — not casual readers.
Tracked Click Reporting
Every placement comes with per-link click data delivered within 48 hours. You see exactly how many fire service professionals clicked through to your product.
Put Your Brand in Front of 12,000+ Fire Service Leaders
Tell us about your product and your audience goals. We'll recommend the right placement and send you our full media kit with audience data, editorial calendar, and case studies.
Request a Media Kit